Comments on: Video book review on Paula Black’s book on marketing

By: metaloop

metaloop — Fri, 29 May 2009 05:17:34 +0000

Cross selling reminds me of a similar principle taught by Jay Abraham, whereby he encouraged forming ‘Host-Beneficiary’ relationships.

It’s absolutely critical to search outside of one’s own industry for new marketing ideas–exactly why I’ll be reading Paula’s book, too.

Thanks for a great review!

By: Emily James

Emily James — Wed, 27 May 2009 04:28:21 +0000

Cool video. I think it’s just as important for non-lawyers to continually market themselves every day. And like you said, do what you love so you can sustain it long term.

By: John Mashni

John Mashni — Wed, 27 May 2009 02:01:23 +0000

Great video. I think even watching the review without reading the book is pretty insightful and useful. Thanks Kevin!