Video book review on Paula Black’s book on marketing

Check out Paula’s new book on Amazon. It’s well worth the money.

This entry was posted on Tuesday, May 26th, 2009 at 12:00 amand is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Video book review on Paula Black’s book on marketing”

John Mashni says:
May 26th, 2009 at 9:01 pm
Great video. I think even watching the review without reading the book is pretty insightful and useful. Thanks Kevin!
Emily James says:
May 26th, 2009 at 11:28 pm
Cool video. I think it’s just as important for non-lawyers to continually market themselves every day. And like you said, do what you love so you can sustain it long term.
metaloop says:
May 29th, 2009 at 12:17 am
Cross selling reminds me of a similar principle taught by Jay Abraham, whereby he encouraged forming ‘Host-Beneficiary’ relationships.

It’s absolutely critical to search outside of one’s own industry for new marketing ideas–exactly why I’ll be reading Paula’s book, too.

Thanks for a great review!

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