“The edge”
In a Twit today, Chris Brogan said, “The edge is where value lies. Small and personalized win.”
Who said you need to write over 100 words to make a profound point? Now with ubiquitous web access, there’s a world of infinite opportunity to satisfy endless and unique demands. The shotgun/mass marketing method is out of touch. Instead of making the next “Facebook,” the opportunity lies in leading and providing value to much smaller niche groups. In today’s TechCrunch 50 seminar, 50 start up companies were launched in San Fran. Out of the companies I read about, they were all targeting weird, obscure markets i.e. 8 year old kids who were interested in finances, young kids interested in social networking, and Ashton Kucher pitched his Blah Girls site which targets teenagers interested in hearing about interesting gossip. To summarize: The edge is where value lies.
Chris Brogan also posted this presentation he plans on giving soon. It’s pretty cool.
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September 9th, 2008 at 10:51 am
The concept of riches in niches is nothing new, but it’s so hard for our generation to resist the temptation of the shotgun method because of the environment we grew up in. Thanks for another great post, Kevin!