http://www.nextgenerationlaw.com/target-marketing/ Ideas for the next generation lawyer Wed, 28 Jul 2010 20:14:14 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.nextgenerationlaw.com/target-marketing/comment-page-1/#comment-219 Brad Tue, 11 Nov 2008 23:23:14 +0000 http://www.nextgenerationlaw.com/?p=194#comment-219 KT--Good blog. It's very interesting how audiences are becoming smaller but more homogenious. This ad is a perfect example. The audience for it is small--who's going to see it? Guys who surf websites like "SpikeTV.com." But, who's going to appreciate it for its dual assests (and no, there is no double entendre there) of (1) a classic reference to the movie "Risky Business" that thirty somethings will recognize and (2) a hot girl in underwear? The exact same audience. No need to show the ad to an entire country if I can show it to the people who will pay attention to it. That's what it's all about my friend, and always has been to some degree, cater to yoru target audience. That's one thing that law shcool was actually right about: you should write differently based upon your reader. The same prinicple holds true for ads. Cheers, Brad KT–Good blog. It’s very interesting how audiences are becoming smaller but more homogenious. This ad is a perfect example. The audience for it is small–who’s going to see it? Guys who surf websites like “SpikeTV.com.” But, who’s going to appreciate it for its dual assests (and no, there is no double entendre there) of (1) a classic reference to the movie “Risky Business” that thirty somethings will recognize and (2) a hot girl in underwear? The exact same audience. No need to show the ad to an entire country if I can show it to the people who will pay attention to it. That’s what it’s all about my friend, and always has been to some degree, cater to yoru target audience. That’s one thing that law shcool was actually right about: you should write differently based upon your reader. The same prinicple holds true for ads. Cheers, Brad

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