In this funny article featured on the Lawyerist blog, the author offers a few simple suggestions to keep lawyers in touch with reality.

Authenticity matters now more than ever. “Keep it real” is no longer a slogan among friends, they’re words to live by. People are no longer impressed by a facade of power. Instead, they’re craving for leaders to speak in authentic voices. I’m reminded of Jeff Jarvis’s rant about his terrible experience with Dell (Dell Hell). Jarvis is an industry leader in journalism and recently released his new book, What Would Google Do? In his rant against Dell, he dropped an f-bomb. Would a national media company print such material. Definitely not…But those same media companies are now going out of business because they’re unable to find an audience that identifies with them. You can no longer speak in a universally accepted language. Dare to market on the edge. I’m not suggesting you be vulgar, but I am suggesting that you stop talking “like a lawyer.”