Comments on: Microsoft ads http://www.nextgenerationlaw.com/microsoft-ads/ Ideas for the next generation lawyer Wed, 28 Jul 2010 20:14:14 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Stephen http://www.nextgenerationlaw.com/microsoft-ads/comment-page-1/#comment-20 Stephen Tue, 23 Sep 2008 00:37:19 +0000 http://www.kevinthompsonblog.com/?p=107#comment-20 The point of marketing is the profitable getting and keeping of good customers. Period. Televised marketing might not be dead, but the age of the industrial TV complex is definitely over. You and I won't know for sure what was accomplished by Microsoft's ads until we see their profits over the next several quarters. But based on how quickly they canned Seinfeld, it's a pretty safe bet that they didn't get what they wanted. Microsoft's root problem is that they have lost touch with their customer base. Time will tell if they can reestablish that connection, but it might be too late to make a difference. The point of marketing is the profitable getting and keeping of good customers. Period. Televised marketing might not be dead, but the age of the industrial TV complex is definitely over.

You and I won’t know for sure what was accomplished by Microsoft’s ads until we see their profits over the next several quarters. But based on how quickly they canned Seinfeld, it’s a pretty safe bet that they didn’t get what they wanted.

Microsoft’s root problem is that they have lost touch with their customer base. Time will tell if they can reestablish that connection, but it might be too late to make a difference.

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