Impersonal marketing…

is ancient. The new marketers understand the importance of building relationships and delivering relevant solutions to their small, but focused audience.

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This entry was posted on Tuesday, October 21st, 2008 at 7:52 pmand is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Impersonal marketing…”

Robert Dickie says:
October 25th, 2008 at 3:59 pm
Kevin, did you see Seth Godin’s new blog post on brand logos? Go check it out. It is pretty interesting. It is right in line with what you are saying…logos and brand image is not near as important as the service and “feeling” you give the customer.

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