When it’s all said and done, our legacy is the story of us that others will share. Everyday, we make decisions that affect our legacy. Want to be remembered as an honorable person? Live honorably. Want to be remembered as brave? Be courageous. People have memories. And with the aid of the internet, those memories are now permanent.

It’s a new generation. We all need to come to the realization that we live in a fishbowl. Not only is our family watching, which is reason enough to live right, but the world is watching. So how do you want to be remembered? How do you want people to celebrate your birthday when you’re gone?

On my birthday, I want you to thank someone that’s encouraged you to move forward in the face of adversity. Someone that encouraged you to move beyond your comfort zone, despite the risk of failure or embarrassment. Someone special. It can be your coach, your teacher, your parent, whoever. That’s all.

Relationships! The key is to get in the prospect’s head at the time of decision, which can only be done if you’ve built up some trust. If you think you lack the time to properly nurture relationships with the masses, Gary Vaynerchuk has a message just for you. Put information on your site that informs your potential clients. Demonstrate that you have a proficiency that fits their need. Sell yourself. What makes you better than the competition? People expect lawyers to act like idiots on TV commercials. But when lawyers come across as competent, personable, and authentic…it fosters trust. And trust is the ultimate currency in today’s world of marketing. So put some of your best stuff out there, free of charge. Flex your muscles to demonstrate your skills. I recently published a 70 page ebook on the changing landscape of the network marketing industry. Prospects now know my philosophy before calling, which has helped generate some business.

I like how Gerry Oginski markets himself. He’s a medical malpractice attorney in New York and he’s constantly uploading videos on facebook. Even if I don’t watch every video, I’m reminded that this guy is a med mal lawyer in New York. Without even knowing it, he’s forming a relationship with me. If I’m injured by doctors in New York, do you think I’m going to flip through a phone book? He even posted a video explaining 3 reasons why someone would NOT hire him. It’s all about trust.